Only in Columbia would you find a tailor that creates custom bullet proof clothing.  He has a variety of styles and colors which are worn by famous dictators leaders across the world.  What really makes this story interesting that he has all employees go through a rite of passage in which they don the kevlar jacket and take some lead to the gut.  I guess that is true belief in the product :)

Anyway, a reporter "poor man's Tom Green" looking dude and a camera stop by the factory to take a bullet.  The video is a bit long, so you can fast forward to 8:17 to see the action. 

I've read and heard of folks who took rounds through kevlar/plates and that it leaves a massive bruise.  There is a lot of energy behind the bullet and the vest is stopping penetration, not force.  I don't necessarily doubt the Columbian products, but if I had to guess the bullet he was hit with had a much lighter load of powder than a standard round.